We Already Do SEO. Why Isn’t AI Recommending Us?
If your company has invested in SEO for years, you probably assume you're covered. You rank. You get traffic. Someone sends you a monthly report.
Then a prospect asks ChatGPT, Gemini or Perplexity who the best option is for what you do, and your name isn't in the answer.
A while back, I asked an AI assistant about finding a local roofer. It didn't show me a page of results. It offered to recommend one. That's when it became clear to me that buyers were starting to be handed an answer instead of a list.
Ranking and being recommended are different jobs
SEO is built to put your pages in a list of links on Google. A buyer still has to click, compare and decide.
AI assistants skip that step. They give an answer, often naming just one or two companies, and they build it from what they can understand and trust about each business.
What AI engines tend to look for
- Clear answers. Pages that say plainly what you do, who it's for and what's involved.
- Consistency. The same description of your company on your website, LinkedIn, directories and press.
- Authority signals. Credentials, named experience, reviews and mentions from other sources.
- Structure. Headings, lists and FAQs that make it easy to lift an answer.
Strong SEO can support all of this, but it doesn't guarantee it. A company can rank well on Google and still be missing from AI answers, simply because no one has optimized for them.
A five-minute test
- Write down the question your best customer would ask to find a company like yours.
- Ask it in ChatGPT, Gemini and Perplexity.
- Note who gets recommended, and whether you're one of them.
- If you appear, check whether the description of your company is accurate.
If you're not in the answers, you've found the gap, and it's fixable. My free GEO Readiness Score looks at it for you, personally, and shows where you stand and what to fix first.
Individual results vary based on industry, competitive landscape, starting point, and implementation. Past results are not a guarantee of future outcomes.
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