Increase Communications and User Experience for Non-profit

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Background:

One of the largest and most active Chamber of Commerce organization in Missouri

Target audience:

Business owners, top level managers, sales people, community leaders. 

Challenge:

  • Website Redesign
  • Lack of Marketing Automation
  • Database search needed for online directory
  • Staff members needed to easily change Website text, graphics, add new events, update directory
  • Website design should have a "wow" factor and reflect the beautiful city of Chesterfield
  • Improve Website Navigation
  • Improve User Experience
  • Improve communication between members and staff

Solutions:

  • Redesigned Website
  • All-in-one system with content management, event registration, email marketing, customer relationship management, online payments, members only section, online search, directory search
  • Ad that rotated when page was refreshed 
  • Call to action banners to increase program and service awareness
  • eMail Marketing with Drip Marketing
  • Searchable Members Directory
  • BLOG with member interaction

Results:

  • Increased Website Traffic
  • Improved Website Conversion Ratio
  • Improved User Experience Website experienced 150% increase in member interaction
  • Revenue Stream from online ads and page sponsorship

Project included:

  • Marketing Research & Analysis
  • Competitive Analysis
  • Marketing Strategy
  • Website Redesign
  • Members Only Secure Pages
  • Secure registration
  • In-site search
  • Search Engine Optimization (SEO)
  • Banner ad development
  • Website Analytics
  • Landing Page Optimization
  • Website Conversion Optimization


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Serving clients nationally — based in St. Louis, Missouri